Company Vision
Inspired by our company’s founder, Engineer Michael Barak, we believe that strong Israeli industry is essential to strengthen the State of Israel and to build up the national resilience of Israeli society.
Our company is proud to be a “blue and white” industry that manufactures all of its products in Israel, while placing emphasis on engineering excellence and using raw materials of the highest quality.
All the shading products, shutters, electric motors and accessories marketed by the Barak Group realize the group’s vision: “To improve the quality of life of our customers through high-quality and innovative solutions at competitive prices.” This vision, which has accompanied the group from the day it was founded, is based on the following points:
1. Technological Innovation
As a company based on research and engineering personnel, the Barak Group invests major resources in technological development and in out-of-the-box thinking for all its shading solutions, shutters and electric motors.
This approach finds expression in all the company’s products: aluminum pergolas, shutters, innovative electric motors and assorted complementary products developed in the group’s technological development division, so as to best meet the needs and lifestyle of our customers.
2. Quality and Durability
The Barak Group places major emphasis on quality control, encompassing the high quality raw materials used in manufacturing the shading solutions, shutters, electric motors, as well as the components imported from leading manufacturers worldwide.
This quality enables our customers to enjoy high quality and long-lasting products.
3. Convenience and Safety
For every product developed and manufactured by the Barak Group, emphasis is placed on convenience and safety of operation, both by adults and by children.
Our products are installed by our experienced and professional technical staff.
4. Modern Design
The Barak Group believes that quality of life is an inseparable part of lifestyle. Hence, all of the group’s products undergo rigorous and up-to-date design, turning them into stylistic objects that improve the architectural appearance of every home, business, store or garden.
Our personal touch, dedication and responsibility for each product, even after it has been installed, are an integral, natural and inseparable part of the group’s working procedures.
5. Caring and Dedicated Service
The Barak Group is a well-established Israeli company, with a “blue and white” product label, signifying that its products are made in Israel. The group runs an efficient service and maintenance department that provides professional and architectural consulting to its customers.
6. Environmental Quality
The Barak Group constantly strives to maintain a green work environment, conforming to a stringent certification standard to maintain a clean work environment free of air and water pollutants.
Most important… contribution to the community
The Barak Group upholds the principle of community involvement and contribution. For the past several years the Barak Group has adopted a kindergarten in the Haifa Bay area, donating funds, games, work tables and other items as needed.
Every year the Barak Group also enlists efforts to support the Friends of Carmel Hospital organization. Its most recent effort was devoted to the hospital’s ENT (Ear, Nose and Throat) Department by helping the hospital purchase a life-saving instrument used in head and neck surgery.
The Barak Group has also been helping the Haifa branch of the Warm Home for Every Soldier organization, an Israeli non-profit headquartered in Jerusalem. Over the years the group has met the needs of many lone soldiers by improving their living circumstances and serving as a liaison between them and army systems.
